A retail showroom layout is a choreographed path. Entry threshold, fixture height, aisle width, lighting zones, and decision nodes.
The first three metres of a showroom determine the visit tempo for everything that follows.
Two spatial variables control dwell time more reliably than any other element of the layout.
Lighting in a retail showroom is not a single-level decision. It is a three-layer system, and each layer does a different job.
At the boundaries between product categories, customers face a choice: go further, turn back, or engage with a staff member.